Strengths：characteristics of the business p project that give it an advantage over others.weeknesses: caracteristics that place the businss or project at a disadbantage relative to others.
opportunites: elements that the project could exploit to its adantage.
Threats: elements in the environment that could cause trouble for the business or project.
Internal: strengths; weeknesses
External; opportunities; threats
EXAMPLE:
The SWOT anlysis-GEELY
Strengths：
The GEElY automobile is localed in zhejiang. The economy is developed, the transportation is convenient, there are many excellent talents.
In hangzhou, zhejiang province, there are Geely automobile technology center and Geely automobile research insititute. It has strong deveipment abilities. Geely has a broad product line, it can meet the needs of different cosumers. Geely automobile's production cost is low, it is a significant cost advantage. It will produce a strongr competitive advantage.
Weakness:
Due to China's automobile indstry started relatively late, the quality of Geely automobile product is poor, it can not compete with the foreign brand. Geely automobl sales network generally fous on the country's second and third tier cities. And although Geely automobile has launched many models, the product upfate speed is too slow.
Opportunities:
Nowadays, the government gives more and more support to automobil brand, a series of encouraging policies to spped up the development of Chinese automobile. In addtion, China'seconomy rapid growth in recent years,the buy level grdually increase.
In 2010, Geely purchased the shares of the ford automobile company's Volvo car. It increases the awareness of Geely brand.
Threats:
Because China has a large car market, the domestic automobile industry competition is very strong. In addtion to the international energy prices, people are growing t the requirement of environmental protection, the structure of the domestic automobile industry inevitabe adjustment to Geely automobile bring great threat.
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